January 19th, 2011 LivingSocial fresh off of their investment from Amazon ($175M) decided to run a promotion. It sounds reasonable- a 50% discount on Amazon. But the way that this was implemented was by selling $20 giftcards, for $10... sounds a little different. Here is a TC article
, and the original post
I think that Bern is doing something similar. We discover procedures that radiologist missed billing, for a variety of reasons. It costs radiologists nothing for us to perform the analysis and we only take a percentage of the recovered amounts. It is like buying a $20 bill for $10.