I am preparing a new post for Diagnostic Imaging on the diffusion of innovation. I am interested in how radiology and healthcare generally adopt innovation. I think that this actually is dictating the development of innovative solutions in the market. I think there are 3 main developers of innovation: internally, start-ups, and large companies. I am exploring in the piece how the different segments react and cause/delay innovation- whether this be through PACS/RIS, business or data analytics, workflows, security, or other technologies.
This lead me to explore the types of innovation that can occur in the market place. This lead me to Doblin's Ten Types of Innovation. I realized that I was missing something. I was thinking of innovation as strictly a process or offering innovation. There are other types, such as finance and delivery. Maybe I will have to do a two part series now... See the 10 types listed below:
- Business Model- How do you make money?
- Networks and Alliances- How do you join forces with other companies for mutual benefit?
- Enabling Processes- How do you support the company's core processes and workers
- Core Processes- How do you create and add value to your offerings?
- Product Performance- How do you design your core offerings?
- Product System- How do you link and/or provide a platform for multiple products?
- Service- How do you provide value to customers and consumers beyond and around your products?
- Channel- How do you get your offerings to market?
- Brand- How do you communicate your offerings?
- Customer Experience- How do your customers feel when they interact with your company and its offerings?